When is best time to start looking for my bridal gown?

The truth to this answer is it is never too early.
New research is suggesting that brides are leaving less and less time to look for their bridal gown before their wedding due to fear of missing out (FOMO), a desire to lose weight or not appreciating how long it will take them to find ‘The One’. This then inevitably brings on extra stress and worry before your wedding if left too late.
To avoid this, we advise you start researching what sort of gown you might like 18 months before you are due to marry, with a view to having ordered it 12 months before. The 6 months difference may sound like a long time, but boutiques can be fully booked months in advance of your appointment and it may take you a little time to find the gown of your dreams. The earlier you start trying on gowns and refining your choice, the less stress you should endure nearer your big day.